This article investigates EU–China dialogue on regional policy, a puzzling exercise in policy transfer because such policy is by its nature inward-oriented and the intricacies of regional development imply uncertainty about its effects in different contexts. The article sheds light on the reasons of both sides for engaging in this unlikely policy learning effort and identifies its actors and mechanisms. It also critically assesses this process, stressing its one-way nature and the active role of the EU as a ‘policy-sender’, in contrast to most policy transfer literature citing demands by the policy-recipient as the predominant reason to engage in such cooperation.