%0 Journal Article %B Strategic Change %D 2025 %G en %I Wiley %N 6 %P 859-877 %R 10.1002/jsc.70006 %T Artificial Intelligence as Enabler of Frugal Innovation: Analyzing the Tensions With Paradox Theory %U https://doi.org/10.1002/jsc.70006 %V 34 %8 11/2025